How can intellectual property
be tangible?
Like any financial advisor, lawyer or coach, the "advice"
you will receive from Kedekko will give you the direction
and actions to take in order to get the results you want.
Ideas are a very valuable currency. Intangible ideas precede
tangible products and services.
They take
businesses
where their competitors aren't, and allow
them to expand
and grow to increase profits and market
share. Seth
Godin,
author
of Purple Cow, Spreading the Idea Virus, and
other
various
books on innovation, said, "a constant stream
of
industry-busting insights and remarkable innovations" is
the only
guarantee of survival. Your company started with
an idea,
so naturally it needs innovation to stay alive.
(See also Blue Ocean Strategy.)
Here is how we make our ideas tangible:
Design: With in house graphic designers, artists, engineers,
3D modeling, and wall drawings, we make our ideas into
something that you can experience. Products, services,
and experiences can all be represented by design.
Visualization: Making ideas into real, tangible objects
is a challenge that we live up to. We will help you
understand the ideas through visual representations such
as design, physical environments (whether natural or
built by us), and real life experiences.
Experiments: We will help you create an environment
where
everyone can safely test new ideas, get
immediate
feedback, create new tests and repeat. We
also conduct a lot of mini-tests to see for ourselves
what works and what needs to be changed
and tested
again.
Brainstorming: Each project is supported with brain-
storming, but not in the traditional sense. While other
companies have "meetings", we have brainstorming
(MindMix)
sessions where we review the past and
creatively plan for the future. And of course, you can
participate in these meetings as much as you would
like.
Development: We won't give you remarkable ideas
and then leave you alone. We make sure that every idea
that we produce is followed by possible
courses of action
and what you can do with the idea.
We can also include
the processes (service), the design
specifications
(product), the purpose and desired result
of the idea, and
anything else that allows you to take the
idea and hit the
ground running.

Get some new ideas. |